Your U.S. division, before you build one. Nalveo Group is the operating partner for your United States market entry: product positioning, target-market intelligence, channel buildout, sales, and operations - one engagement, one accountability, building your business like it’s our own.
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From factory floor to dealer network - the process we run.
U.S. Market Entry Is a Measured Path. Nalveo Group Makes Sure No Step Gets Skipped.The common approach is speed over precision: sign every willing wholesaler, ship, and hope volume becomes a channel. What it becomes instead is noise - fragmented pricing, distributors competing for the same accounts, and a manufacturing agreement drafted in one hemisphere quietly contradicting the distribution terms promised in the other.One Disciplined Channel Partner. Not a Dozen Competing Wholesalers.Nalveo Group plots the route before anything ships. One dealer network, selected on purpose. One pricing architecture that holds under pressure. One point of accountability for every distributor negotiation, every certification, every vendor - measured in checkpoints across market intelligence, channel buildout, and operations, the way the U.S. dealer system actually rewards. Dealer targeting is data-driven: we identify the U.S. accounts that most resemble your best customers, and prioritize them.Calibrated on the U.S. channel. Built for manufacturers anywhere in the world.
Specification & Branding: The Two Things That Decide Whether U.S. Buyers Say YesA proven product does not sell itself in the USA. Two things decide whether American dealers, distributors, and buyers take it seriously - and both are settled long before the product itself is evaluated.The first is specification. What needs recalibrating for the U.S. is rarely the engineering - it is the specification the channel reads first: the electrical and safety standards, the certifications your category actually requires, the connection and installation conventions, the warranty terms, and the cut sheets buyers compare line by line. Every industry answers to its own gating standards - UL and NSF for one, FDA or FCC or DOE for the next - and if the documentation does not speak them, the product never reaches the shortlist, no matter how good it is.
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U.S. Spec Readiness◍ Calibrated
01Power & Electrical50 Hz → 60 Hz · 120/208/240 V · NEMASee the detail ↓✓
Multiple U.S. agencies regulate imported products - and every category answers to a different few. We help identify the exact standards that gate your market, then direct the calibration of the product and its paperwork - with your engineers and the listing lab - to clear them. Not every certification - the right ones.
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Spec Readiness · 01 Power & Electrical · In Detail
Bridging international engineering and the U.S. grid.
Entering the U.S. market takes more than a new power cord. Before a buyer, an inspector, or a listing lab ever sees the product, it has to be engineered for the American grid - three things decide whether it is:
50 Hz → 60 Hz
Frequency
A 50 Hz design on a 60 Hz supply runs motors about 20% faster, shifts the load on pumps, fans, and compressors, and throws off line-frequency timing. Motors, gearing, and controls are specified native to 60 Hz - not adapted after the fact.
120 / 208 / 240 V
Voltage & Phase
There is no single U.S. voltage. Homes run split-phase 120/240 V; most commercial buildings deliver 120/208 V three-phase, larger sites 277/480 V. A 230 V heating element on a 208 V circuit gives up nearly a fifth of its output - so ratings, elements, transformers, and nameplates are set for the circuit the product will actually see.
NEMA 5-15 → L6-30
Plugs & Connections
U.S. plugs and receptacles follow NEMA configurations matched to voltage and amperage - 5-15 and 5-20 at 120 V, 6-20 and L6-30 at 208–240 V, 14-50 for split-phase loads. Field-fitted cords and ungrounded adapters put the inspection and the listing at risk. The product ships with the right cord set or terminal block, and the listing covers it.
◍How we help: we review the product’s electrical specification against the U.S. circuits it will meet, define the voltage, frequency, and NEMA changes required with the engineers and listing labs in our partner network, and manage them through to the listing - so the product arrives plug-and-play for American buyers.
The second thing · Branding
An unfamiliar name is discounted on sight. Branding is what earns the second look.
A newcomer from overseas starts below the brands already on the approved list. Branding is what earns it the same consideration as an established U.S. supplier: sharp positioning against the competitors you will be measured against, messaging written the way the channel reads it, and the brand layer that makes the name credible.
Specification gets the product onto the list. Branding decides where it ranks once it is there.
U.S. Brand Readiness◍ Positioned
01Positioningagainst the brands on the approved list✓
A U.S. buyer meets the brand before the machine - on an approved-vendor list, in a dealer’s deck, on a trade-show floor. We position the product the way American buyers judge it, then direct the brand layer, the collateral, and the presence that turn an unfamiliar manufacturer into an obvious choice - creative production from our partner network, under one brief.
Down to the spec sheet and the dealer’s deck
Engineered for American buyers before anyone tests the machine. Positioned for American buyers before anyone reads the spec.
One measured path. Eight stations. Every capability we run lives on this line - and one partner is accountable for all of it.
01
Learn Your Product & Business
Your product line, your engineering strengths, your goals - and an honest read on U.S. readiness before any contract is signed. There is no discovery fee - a partnership begins by understanding each other, not by invoicing for it.
product line reviewcompetitive readreadiness assessment
02
Find Your Market With Data
Category mapping, competitive benchmarking, and pricing architecture - plus data-driven targeting of the U.S. accounts that most resemble your best customers.
Whatever your category and your buyers require - from NSF/ANSI and UL/ETL to FDA, FCC, DOT, and the industry-specific standards that gate your market - certification pathways are mapped and run to plan. Spec and cut sheets are rebuilt the way U.S. buyers read them, and import, customs, and importer of record are coordinated end to end.
certification strategyNSF/ANSI · UL/ETL · FDAU.S. cut sheetscustoms & importimporter of record
04
Stand Up the U.S. Business
Behind the product, the actual business gets built. We work alongside vetted U.S. attorneys on entity, agreements, and tax structure; coordinate U.S. banking and order-to-cash; and put the operational backbone in place through our partners - outsourced HR and payroll for your U.S. staff and reps, plus the warehousing, distribution-center, and 3PL footprint your product ships from. You get a U.S. operation, not just a U.S. plan.
One dealer network, selected deliberately: distributor agreements, rep engagement, trade-show presence - a channel that holds its pricing. And it is built in person: we travel for the shows, the dealer visits, and the market intelligence that never makes it onto a video call.
A U.S.-ready brand and a pipeline with demand behind it. We position the product for the American buyer, then direct the digital presence, content, and demand generation that make an unfamiliar manufacturer credible - creative and marketing partners in our network, under one brief - so targeted campaigns, outreach, and lead flow open the sales motion to a working pipeline instead of a cold start.
U.S. brand positioningdigital presencecontent marketingdemand generationqualified lead flow
07
Sell
Selling starts at the top: the founder opens the market personally - dealers, consultants, and end users - on an instrumented pipeline you can see. As it proves out, we build a dedicated sales team together with you, so the motion scales without a handoff.
principal-led sellingdedicated sales teaminstrumented pipelineoutreach at scale
08
Run, Support & Grow
We stay on after launch: vendor and operations management, a warranty and service network that stands behind the product, account-health monitoring for both risk and expansion, tariff and landed-cost watch, and ongoing business reviews that keep the channel growing.
vendor managementwarranty & service networkaccount healthtariff & landed-costongoing reviews
Who does what, when
The principal opens the market. Our specialist partners build it out. One partner stays accountable throughout.
01 Open Typically months 1–6
Hands-on, from the first meeting.
Product and business review, market intelligence, target selection, and the first dealer conversations.
02 Build Typically months 6–18
The principal leads; our specialist partners deliver.
Certification labs, U.S. counsel, logistics, creative, HR and payroll - each engaged, briefed, and managed by Nalveo Group under one reporting line - while selling scales from one person to a dedicated team built with you.
03 Run Ongoing
Nalveo Group manages the operation.
Vendor management, service network, account health, tariff watch - on a month-to-month retainer. You own the channel; we keep it running.
Throughout, “we” means Nalveo Group planning, leading, and answering for the result - with specialist execution delivered by vetted U.S. partners under our management, never handed back to you.
Full Scope
Everything We Run, Under One Reporting Line
The eight stations above are how we work; below is what we run. Nalveo Group coordinates every function a U.S. market entry needs. You hold one relationship, not twenty vendor contracts.
Market Intelligence
Market & competitive research
Product reviews & benchmarking
Look-alike account targeting
Due diligence
Specification & branding
Product development & launch
Sales & Channel Buildout
Interim national sales management
U.S. sales team buildout
Dealer & distributor onboarding
Dealer sales training
Trade-show representation
Trade-association access
Vendor & Ops Management
HR, recruitment & payroll
3PL, import & logistics
Warehousing & office setup
Engineers & technical resources
Aftermarket & warranty audits
Tariff & landed-cost monitoring
Nalveo Group directs the specialists behind every line above - certification labs, logistics, creative production, U.S. counsel - under a single vendor-management fee.
The Advisory Model vs. the Operating Partner
McKinsey research finds that nearly 70% of large corporate change programs fall short. The same wall stands in front of manufacturers entering the U.S. from abroad - wherever the factory is - and the pattern is identical: strategy handed over in a document, execution fragmented across vendors, and no one accountable for the outcome.
THE TYPICAL ADVISORY MODEL
The deliverable is a report. Implementation stays with you.
Paid by the project - the engagement ends before your first purchase order.
Strategy, sourcing, freight, and sales split across separate firms. No one owns the result.
Your market entry is one project on a long client list.
THE NALVEO OPERATING MODEL
The deliverable is a running U.S. channel: dealers signed, pipeline live, orders moving.
Engaged month to month - accountable through three selling seasons, not one report.
Intelligence, compliance, import, channel, sales, and support, coordinated by one partner.
Principal-led: the person who plans your entry opens the market in person, and stays with it as the team around it grows.
Built From Inside the Industry, Not Learned From a PlaybookNalveo Group was founded by Eric Kinnell after two decades inside U.S. distribution and dealer channels - master-distributor inside sales, multi-state manufacturer territory leadership, and zero-to-launch go-to-market builds for foodservice, medical, and technology manufacturers. The firm exists for one job: giving international manufacturers a single accountable partner for U.S. market entry.Much of that time was spent on the manufacturer’s side of the table for China-headquartered companies: as Regional Sales Manager for Atosa USA, the American arm of a Chinese foodservice-equipment manufacturer; as strategic business-development consultant to BOTINKIT, a Shenzhen-based culinary-automation company; and as go-to-market and product-development consultant to GRS Electronics, where the work included reviewing and vetting Chinese manufacturers as suppliers.The principal leads every engagement personally - understanding the product, finding the target market, building the sales channel, and selling. Around that core, Nalveo Group directs a vetted network of U.S. specialists - certification labs, logistics, creative production - under one reporting line. The principal sells personally at the start; as the channel proves out, a dedicated team is built with you and our partner network carries the specialist work, with Nalveo Group answering for all of it.The work happens where the market is: extensive travel to trade shows, dealer and distributor visits, and factory floors, because channel relationships and real market intelligence are built in person. When an engagement calls for a U.S. entity or contracts, Nalveo Group works alongside vetted U.S. attorneys, so incorporation, agreements, and tax are structured correctly from the first document. And there is no discovery fee: the first conversation is where a partnership starts, not the first invoice.Ohio LLC, United States · U.S. federal EIN · U.S. banking · engagements governed by U.S. law.
About
Built From Inside the Industry, Not Learned From a Playbook
Nalveo Group was founded by Eric Kinnell after two decades inside U.S. distribution and dealer channels - master-distributor inside sales, multi-state manufacturer territory leadership, and zero-to-launch go-to-market builds for foodservice, medical, and technology manufacturers. The firm exists for one job: giving international manufacturers a single accountable partner for U.S. market entry.
Much of that time was spent on the manufacturer’s side of the table for China-headquartered companies: as Regional Sales Manager for Atosa USA, the American arm of a Chinese foodservice-equipment manufacturer; as strategic business-development consultant to BOTINKIT, a Shenzhen-based culinary-automation company; and as go-to-market and product-development consultant to GRS Electronics, where the work included reviewing and vetting Chinese manufacturers as suppliers.
The principal leads every engagement personally - understanding the product, finding the target market, building the sales channel, and selling. Around that core, Nalveo Group directs a vetted network of U.S. specialists - certification labs, logistics, creative production - under one reporting line. The principal sells personally at the start; as the channel proves out, a dedicated team is built with you and our partner network carries the specialist work, with Nalveo Group answering for all of it.
The work happens where the market is: extensive travel to trade shows, dealer and distributor visits, and factory floors, because channel relationships and real market intelligence are built in person. When an engagement calls for a U.S. entity or contracts, Nalveo Group works alongside vetted U.S. attorneys, so incorporation, agreements, and tax are structured correctly from the first document. And there is no discovery fee: the first conversation is where a partnership starts, not the first invoice.
Ohio LLC, United States · U.S. federal EIN · U.S. banking · engagements governed by U.S. law.
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Two decades in the field
Trade shows, dealer floors, and factory lines: learned in person, not from a playbook.
Consulting firms sell you discovery. We begin it together. There is no discovery fee. Tell us your product and your goal, and you will get an honest, calibrated read on your U.S. readiness: the certifications you will need, the channel that fits, and the realistic road to a first purchase order. A direct reply from the principal - not a sales sequence.
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No discovery fee, ever. You hear back within one business day, whatever your time zone · Based in Ohio, USA.
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Privacy notice
Nalveo Group LLC, Ohio, USA, is responsible for the information you send through this site. The form collects your name, company, email address, country of manufacture, product and message, plus a WeChat ID or WhatsApp number if you choose one of those channels. We use it only to answer your inquiry and, if you ask, to prepare a proposal. It is not sold or rented, and it is shared only with the providers that deliver the form and our email (Carrd and Microsoft), who process it on our instructions. We keep it while the conversation is active and delete it within 24 months of our last exchange, unless we are working together under an agreement. This site sets no tracking cookies; visitor statistics, where collected, are anonymous. You can ask at any time what we hold about you, have it corrected or deleted, or object to its use: write to us through any channel on this page and we will act within 30 days. If you are in the European Economic Area, the United Kingdom or mainland China, these rights apply under the GDPR, UK GDPR and PIPL, and your information is transferred to the United States solely for the purposes above.
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NALVEO